Toi Sweeney: Stylist, branding expert, queen

By Emily Taylor Photos by Victor Ren Personal. Intentional. Innovative. Three words Ms. Toi Sweeney used to describe the Sun Devils Wear Prada fashion show that took place on Feb. 17 at Arizona State University’s Downtown Phoenix campus. Before the show, I sat down with the executive image consultant to discuss her journey through the […]

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Your New Go-To: Desoto Central Market

By: Emily Ditomasso When I first moved to Downtown Phoenix, one of the first tasks on my endless list of things to do before classes started was to find the best places to eat that are both close and convenient. The first place that I came across was the Desoto Central Market and I have been […]

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Insta-worthy picture locations in Downtown Phoenix

By: Alyssa Tarpley First you start with getting that right picture with that right angle, the cool background, putting that right filter on it, creating that perfect caption and TADA a masterpiece, an Instagram post. We can all admit to some degree, posting a picture brings us excitement and joy. Just like moving here to Downtown Phoenix, made […]

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Quick Tricks for Dorm De-Stress: Make Every Night Spa Night!

By Brielle Ashford When you find yourself trudging back to the dorm after a long, hard day filled with assignments, do you dream of de-stressing on your luxurious twin XL? Maybe not exactly – but when it’s all you’ve got, sometimes you have to make it work! After your first few weeks of classes – […]

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Experiencing the vibrant life of Downtown Phoenix

By Kaylin King First Fridays in Phoenix are a necessary experience. What better way to learn about your city than to dive directly into it? Submerging into the culture of Roosevelt Row will give anyone a new perspective of the community and opens up a great opportunity to discover local talent. For anyone who has no […]

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Local Love: 40Owls

By Fay Schneider *All photos obtained from 40Owls One particularly beautiful night a couple weeks ago, I found myself walking home, down Central Avenue, from dinner at Desoto Central Market. Pops of color strained through the dark glass windows of a brick building and, as I felt compelled to enter, I realized I had stumbled […]

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Phasionable: The stylish humans of downtown Phoenix

By Daniella Rudoy Personal photography is becoming more and more popular on social media; Superstar pages like Humans of New York are growing in popularity (@humansofny on Instagram). These photographs and short quotes capture the essence of natural behaviors and are the definition of “candid.” So naturally, what can a blogger do besides try and emulate […]

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