Toi Sweeney: Stylist, branding expert, queen

By Emily Taylor Photos by Victor Ren Personal. Intentional. Innovative. Three words Ms. Toi Sweeney used to describe the Sun Devils Wear Prada fashion show that took place on Feb. 17 at Arizona State University’s Downtown Phoenix campus. Before the show, I sat down with the executive image consultant to discuss her journey through the […]

Read More

Game Day DIY

By Hannah Reim So, it’s two football games into the season and you’ve worn the same gold t-shirt both times. You’re worried people are catching on to your secret- you’re just as broke as the rest of us! Don’t worry, we’ve got you covered. We unfortunately can’t give you new shirts, but these simple designs […]

Read More

Campus Street Style | November 17

With autumn finally almost in full swing in Arizona, we noticed a lot of sweaters, layers and flannels this week on the Downtown Phoenix Campus at ASU. Here are four girls we found with fashionable looks, and each one gave us a little insight into their unique styles.   Freshman Emily Zentner Major/Concentration: Journalism “I […]

Read More

Three Roll-Out-of-Bed Outfit Ideas

As we all know, in college the struggle to haul yourself out of bed in the morning and make yourself look semi-presentable is oh, so real sometimes. For me, it’s not as much of a problem waking up on time, but to find the desire to put effort into my outfits. Well, with these three […]

Read More

Dressing Up Your Inner Devil

The Chic Daily, Fashion Journalist Club, Tamara Kraus, Nail Art

As a freshman fashionista at ASU, it is quite the daunting task to be both spirited and super chic with my style, but there are a myriad of ways to find a happy medium between the two.  As I was admiring my freshly polished maroon and gold manicure I got done for the recent football […]

Read More

Vince Camuto Trunk Show at ASU

Vince Camuto invaded the Memorial Union Wednesday bringing the crowd a glimpse at his spring and summer collections. The looks were colorful, fun, flirty and a perfect addition to any wardrobe. The best thing about these pieces is that they are easily updated with a blazer, different shoes and jewelry. The versatility of the pieces […]

Read More