Jimmy Choo is following in the trend, the street style blog trend that is. Jimmy Choo has teamed up with fashion photographer Eddie Newton to bring together a website called “Choo 24:7 Stylemakers”.
This new website would feature different people wearing Jimmy Choo products and expressing it the way they love. This will present people’s individual styles mixed with the unmistakable look of Jimmy Choo. This website will also give perspective buyers an opportunity to buy their items by a simple click of links, which will then help them find a comparable style of something that intrigued them.
This is a place where any type of photographer can practice their skills and potentially have there photographs featured on “Choo 24:7 Stylemakers”.
Photographer Eddie Newton is a London ambassador and he had this to say on his website, “ I think the best street style photography has a sort of reportage quality about it… you are blurring the lines between fashion photography and travel photography and photo journalism… and through the use of natural light and interesting contextual backgrounds, hopefully capturing not just a snap of a cute outfit but a real sense of time and place and mood”.
This is just a continuation of the popular interest in street style blogs. Street style is a great way to show that top fashion isn’t just available in fashion industries but on streets across the world. Jimmy Choo has found a way to not only promote his brand but also show individual style involved with everyday people.
So head out around town, with a camera, and see what you find! You might just be able to find someone wearing Jimmy Choo and snap the picture that could have your name on the “Choo 24:7 Stylemakers” website!
Cassie Castaneda
Photo Credits: Choo 24:7 Stylemakers
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