By: Jamie Bornscheuer Lash enhancements can sound like a dream to beauty fanatics. They can cut a makeup routine in half, build confidence and draw attention, but similar to a lot of beauty trends, there is a level of maintenance to them that goes unspoken about.  The trend has been on the rise since 2017. If […]

By: Jamie Bornscheuer Popular social media influencers have been the subject of scrutiny after a viral video exposed controversial deals made by makeup brands and social media influencers. Marlena Stell, founder of the popular makeup brand “Makeup Geek,” posted a video at the end of August that revealed the high rates allegedly demanded by influencers […]

By: Olivia Munson It is no secret we in the U.S. tend to follow different trends from overseas, especially when it comes to beauty. If you have not already heard of K-beauty, get ready to learn about America’s newest beauty obsession. Korean beauty, or “K-beauty” for short, emerged in the U.S within the last 10 […]

By: Samantha Byrd The season of fall grants us the opportunity to bring out the darker and warmer tones in our makeup collections. Check out this video and get some fall makeup inspiration!   How are you doing your makeup this fall? Let us know on Instagram and Twitter! Reach the writer on Instagram