By Lauren Lippert
Picture a group full of trendy millennials that are dedicated to motivating and inspiring others. Whether it be through social media graphics, clothing campaigns or events, The Mayfair Group does just that.
For founder and CEO Sam Abrahart, 29, the name Mayfair was inspired by her favorite district in London but was the name of the club where her parents first met.
Abrahart wanted to be the first “in house” or all-service based company. Meaning she wanted a company that had both social media and public relations services as well as have their own social media following.
Two years later, that decision led to 330K followers on Instagram (and growing), a drastic difference from the 8,000 they had at the beginning of the year, 2019.
“What we wanted to do from the very get-go was be the first service-based company with a network and a social media following, and a platform,” Abrahart said. “Not just be your typical service-based company.”
The Mayfair Group business plan originally started in London when Abrahart sat down with her dad, who is also a businessman, to talk about her idea.
At the time, Abrahart worked a salary job so leaving would be what Abrahart called a “leap of faith.”
“I remember we sat there and stayed up all night and came up with an initial business plan,” Abrahart said. “I decided that night, that I’m going to do it.”
This later led to partnerships with companies such as Wildflower Cases, Boys Lie, Sage the Label, Vibeszn and so many more as well as major influencers like Tatiana Ringsby (283K followers) and Claudia Sulewski (1.6 million followers).
Though originally from London, Abrahart moved from Los Angeles to Scottsdale, Ariz., after her husband Carl Woszcynski got traded to the Phoenix Rising FC.
“Scottsdale is home for not only us but also Mayfair, considering we are one of the only fashion-based companies here,” Abrahart said. “It really does work in our favor when looking for employee’s and interns who want to work in this space.”
Manifestation or achieving something for yourself is a common term the Mayfair office is accustomed to. It’s their motto for everything they do and how they stay inspired. It’s one of the reasons why people identify with their unique trendy graphics on Instagram.
Filled with positive affirmations, pleasing aesthetics, weekly horoscopes, and interactive stories, The Mayfair Group has a strong social media presence averaging over 5,000 likes per photo and 60,000 views per Instagram story.
Put together by the social and graphics team, the social and clothing line campaign graphics help drive followers, viewership and help create opportunities for audience engagement.
Abrahart says that they are some of the most “creative individuals” who are inspired by movements like decades, colors, prints, or things happening in the fashion industry.
For Mayfair fan, Natalie Fox, Instagram is where she gets her motivation and loves being able to share it with her friends.
“Their brand is super cute and really unique compared to others,” Fox said. “Whenever I look at their horoscopes it fits perfectly. I like their wallpapers that they design because I use them all of the time and I send them to my friends. I also print out a ton and hang them on my walls.”
Another way the all-female team inspires others is by creating their own clothing campaigns that range from female empower movements of “Girls Can Do Anything” to vintage Tommy Hilfiger. According to Abrahart, the Mayfair office is all about collaboration and inspiring one another.
“A lot of the campaigns are someone’s idea or something that they’re inspired by,” Abrahart said. “We’ll all sit around and talk about that and just get inspired by being around each other and hearing each other’s ideas.”
Other campaigns include “Actually I Can” which was a play on vintage sportswear and it was for any female who has ever been told they couldn’t. Another one as inspired by Vogue and Hailey Bieber’s photoshoot in memory of Princess Diana.
“She [Princess Diana] was one of the most iconic not only in people but what she did for so many and [she’s] just a style icon. If you watch old interviews with her, she’s just relentless [and] says it how it is, she was royalty and so genuine,” Abrahart said. “That campaign was really cool because it was like I owe it to her and everything she did.”
For PR and Event Coordinator Brielle McDougs having a vintage section allows for sustainable options that allow people who want to get “involved” with Mayfair clothes while also being more cautious about the environment.
“Our vintage collection really speaks to people who maybe want to get involved with our merch but want to be more sustainable which not a lot of other places do and service-based industries definitely aren’t doing that,” McDougs said.
With their new and improved website, Mayfair hopes to continue to “be inspired by everyone” and “stand for something.”
Some of their goals in the future include staying true to who they are as a company, start a scholarship fund while also working with more nonprofits and one day make Forbes.
Mayfair’s last piece of advice?
“If you’re passionate and you surround yourself with good people and stay true to the core of who you are, your business is going to grow.”