Straight from Phoenix Fashion Week come designers Julie Cruz and Roshena Chadha, the creative minds behind the Shawl Dawls line and creators of the unique shawl that can be worn in 15+ different ways! Hosted by Divaz Boutique in Tempe Marketplace, the Shawl Dawls promptly started their Trunk Show with a warm welcome from their staff along with refreshments and tasty treats for visitors.
Guests were given the opportunity to meet and greet with designer Roshena Chadha, and were able to get a first-hand look at their wide variety of styles, colors, and prints for the everyday woman. Aside from their ever changing colors, the convertible shawl is perfect for women who are looking to freshen up their wardrobe. Being simple, practical, and sophisticated, the shawl can be transformed into a casual look for day to an elegant look for night. The Shawl Dawls staff showed off the line to visitors who had a blast trying on all different looks while posing for pictures and mingling with other guests.
Located in Los Angeles, California, and being one of the emerging designers from Phoenix Fashion Week, the Shawl Dawls were more excited than ever to be back in town. When asked about Fashion Week, Roshena described it in one word, “just impressive” as her face lit with excitement. Being part of Phoenix Fashion Week was an important event for the Shawl Dawls as they are now “in eight more stores in Phoenix” all in a time frame of three months.
To find out more about the Shawl Dawls brand and what’s coming up from the brand, visit their Facebook fan page at facebook.com/shawldawls or at their website http://www.shawldawls.com where you can find more information on the brand, follow their blog, and even shop their line!
Photo Credits: Cindy Castillo// Taniya Ahmed